Boffi has always expressed a communication approach which is outside of the norm. its marketing strategy is based on a reserved number of important special events, always in correspondence with major design events, as a means of presenting its own product line as also a way of consolidating a culture towards Design.
The new By Lissoni concept is launched: a full-service design and brand advisory firm that enhances the quality and value of hospitality, residential ownership and residential rental properties worldwide. Real estate developers are provided with a complete lifestyle solution from concept to implementation – a personal lifestyle approach by Piero Lissoni.
www.bylissoni.com