Elle Decor_Concept Store

3rd – 28th April
To mark the Milano Design Week 2017, Elle Decor Italia presents the Elle Decor Concept Store, The New Shopping Experience at Palazzo Bovara from 3 to 28 April. A project with strongly innovative content on the world of retail applied to interior design. The advance of digital and the exponential rise in the number of e-commerce businesses have also hit the retail sector: stores and boutiques need to find a new way for preserving their relationship with the consumer, as suggested by Future Concept Lab, which carried out the consumer insight survey for the project.

Some Boffi products are exhibited: Salinas kitchen, design Patricia Urquiola; Iceland bathtub and PHC washbasin -design Piero Lissoni, Skyline accessories -design neunzig° design and Lotus mirror – design Naoto Fukasawa.

Palazzo Bovara,
corso Venezia 51, Milano


Elle Decor Concept Store
A project by Elle Decor Italia
Photo courtesy: Giulio Ghirardi
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